Stating a goal to sell three Roku devices in every house, today Roku announced a price cut across its entire Netflix players / media streamer line. The new prices are as follow:
Roku Model SD (standard definition) : $59 (was $79)
Roku Model HD (high definition) : $69 (was $99) (720p)
Roku Model XR: $99 (was $129) (1080p, WiFi N 2×2 dual band, USB)
Roku also announced the future availability of a software update to support 1080p up from the current 720p.
The new prices are only available on Roku’s website for now, other retailers did not adjust their prices yet. If you ask me however, in order to sell three Roku players to each house, they’ll probably have to be priced at $33 each. Still, the current price is not bad at all considering Pandora, Amazon VOD and Netflix support, but if you are interested in more functionality you should probably look at full featured media streamers as WD TV Live Plus, Viewsonic VMP75 or Seagate GoFlex TV HD (all reviewed on this website), all of them under $129, all of them streaming Netflix and supporting most of the video codecs / containers under the sun including MKV and DIVX.