Google TV has its own share of missteps including lack of content rights, initial high price, etc. As a result, the sales were abysmal, at least compared with the expectations. It looks like Logitech finally figured it out that at least, if you can’t compete on the features, try slashing the price and starting today, Logitech Revue Google TV will sell for only $99. This price is a far cry from the initial $249, but at least Logitech has now the chance to move some boxes. If you don’t know too much about Google TV, check out our Sony Google TV Review.
The new price is even better considering that soon all Google TV devices will be upgraded to Android Honeycomb and it’ll also get a market. You can have all your apps working on the large screen, including games. Also, Logitech Revue has its own dedicated application to access media from your network shares / USB / DLNA making local content a non issue. Some other interesting features I personally love are the HDMI overlay all Google TV’s are capable of, the Picture in Picture (PIP) capability over a live TV show and the full screen browser.
The new price is not yet updated with Logitech main site still showing $249 but the change is expected soon. Based on Logitech’s recent press release, the change was prompted specifically by the weak sales in the Digital Home category. Yeah, we know, Roku 2 / Apple TV / Boxee Box and WD TV Live all much cheaper than the $249 Revue surely had something to do with Logitech’s crappy sales.
“While Logitech is making progress in improving operations in the Company’s EMEA sales region, the Q1 performance reflects sustained weakness in the region. The Company also experienced minimal sales growth in its Americas region, primarily due to very weak sales in the Digital Home category. Logitech’s loss in Q1 was compounded by the significant impact of the decision to reduce the price of Logitech Revue from $249 to $99 during Q2. The action was taken with the goal of accelerating adoption of the Google TV platform by removing price as a barrier to broad consumer acceptance.”