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Barnes & Noble Nook Color launches

Ladies and gentlemen, the first full color dedicated eReader from a major company just launched. Following their highly successful Nook (review) Barnes & Noble followed by a color version today. The new Color Nook also called NOOKcolor version uses a slightly larger LG 7″ 1024 x 600 16 million colors IPS touchscreen color display with a large 178 degree viewing angle, 8GB memory included for up to  6000 books and an additional micro-SDHC slot that can accommodate up to 32GB additional storage and an accelerometer for automatic switching between portrait – landscape orientation.

Per B&N, while NOOKColor is still Android based, it won’t be able to access Android Marketplace (at least in its non-rooted incarnation), no Adobe Flash love either, although it will feature a web browser. However, for those interested, it will come with its own SDK so expect multiple applications to pop-up soon. Maybe even NETFLIX streaming…after all we can dream, right? Pandora Radio streaming  will be included at launch after all…

NOOKcolor is also a social eReader shipping with web clients for popular social sites as Facebook and Twitter and your kids are somehow included in the plan as well with the addition of AliveTouch, a technology to make your books interactive, similar with the one found on Apple iPad devices. Check after the break for full tech features / image gallery. 

The new Nook Color doesn’t include a 3G modem anymore, but it still features WiFi connectivity. Among the media formats supported are the following:

  • EPUB (including Non or Adobe DRM)
  • PDF
  • Other documents: XLS, DOC, PPT, PPS, TXT, DOCM, XLSM, PPTM, PPSX, PPSM, DOCX, XLX, PPTX
  • Graphics: JPG, GIF, PNG, BMP
  • Audio: MP3, AAC
  • Video: MP4

The battery will last you up to 8 hours of reading, less if you are watching a movie (charging time is 3 hours for its 4,000mAh battery). Dimension wise, NOOKcolor is 8.1 inches by 5.0 inches large, 0.48 inches thick and weights about 15.8 inches. The price is set at $249 with a November 19th shipping target and you can pre-order from B&N website. NOOKColor is also available at Walmart stores.

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