Considering how much competition Kindle got lately from both Nook Color and the new touch eReaders launched in the last several months, Amazon needed something to bring some enthusiasm to their Kindle eReaders. One of the most appreciated measures is cutting the price and this is what they did – thanks to a deal with AT&T, you can now buy the Amazon Kindle 3G + WiFi version with Special Offers for a very low $139 that includes free 3G for life from AT&T (and also works globally). It works well, you can also access e-mails, tweets and Facebook for free together with Wikipedia and the latest news.
Special Offers is a program created by Amazon to bring ads to their eReaders, and it proved to be successful so far. The launch offers were actually quite good, the ads never interfere with your reading, only showing as screensavers, but, based on the latest numbers, the customers just appreciate more universal tablets instead of dedicated eReaders with Barnes & Noble Nook Color becoming the best seller eReader in the first quarter of this year. Amazon will also launch two Android tablets in the fall, including an industry first, a quad core device.