Microsoft’s innovation streak – integration on a roll #1
Not too long after Windows Vista’s fiasco, continually decreasing relevancy of its Windows Mobile platform and Internet Explorer’s market share dropping rapidly, everybody started to wonder if Microsoft finally lost its way. Its searching engine rapidly losing market share against Google, together with a corporate image that seemed to discard innovation and originality in favor of …well, I am not sure in favor of what since Microsoft’s most revenue comes from Windows and Office while still losing money almost everywhere else, even in the Entertainment division which was arguable successful through its XBOX 360 sales.
Of course, a company culture that pushes innovation somewhere behind and instead concentrates on marketing, sales, stability and so on is expected to appear in a company as big as Microsoft, but especially in the software industry, it doesn’t take long for the competition to surface. As opposed to manufacturing industry for example, in software you can still have ideas in a garage and became wildly successful, with Google and Facebook being just the two most well known examples.
However, lately Microsoft tries to redefine its image by rolling announcement after announcement. And I am talking about Windows 7, Project Natal, Read More…
