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Archive | May 24, 2011

Barnes & Noble announced Nook – The Simple Touch Reader

Just a day after Kobo announced their own version of touch enabled eReader, Barnes & Noble decided it is time to unwrap their new eReader device as well, and surprise, it also has touch screen capabilities (and at this point, Amazon HAS to come with something, either a new eReader or a tablet to stay in the game).

Hardware wise, Nook Touch has the exact same infrared touch technology announced by Kobo and surprises us with an incredible battery life (up to 2 month). The device is also much thinner and lighter than its predecessor – about 21% more compact (the keyboard is also on screen). The screen is also the same 6″ EInk Pearl found in both Kindle 3 and Kobo Touch released yesterday and at this point it is obvious that eReader hardware is heading toward commoditization with the main differentiation being the software layer and the store content and prices.

Like previous models, the new Nook Simple Touch is also based on Android, has 2GB of memory which can be expanded through the included microSD slot (up to an additional 32GB). The eReader includes WiFi support but no 3G. I assume B&N did their marketing research and realized that not that many people are actually using the 3G capability, although we wished they would have come with a 3G enabled model for those that actually would enjoy it.

You can pre-order now from B&N website for $139 and it will start shipping on June 10th. Nook Simple Touch will also sell at BestBuy, Staples, Walmart and other stores.

Head after the break for full technical specs. Keep in touch for our upcoming Nook Touch Review.

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