After Google announced its own eBook store allowing users to read purchased eBooks in a Web Browser, Amazon announced they plan to do the same.
Until now, their Kindle for the Web technology only allowed sampling a book, in order to help their own store and the affiliate websites but not allowing a full reading experience, presumably out of fear the content would be copied.
Not anymore, and after the preview period (happening today) you can convert your own website into a Kindle store if you want.
It is very easy to embed the Kindle for the Web code in your webpage, as the following example will prove:
Check after the break to see the embedded code in action.