Yesterday, Apple’s website had a big announcement eating most of the page about how you won’t forget the day of tomorrow. Well, the “exiting” announcement day came and the big news was about the Beatles catalog being available on iTunes. The price? $12.99 one album, or the entire box set for $149. Excited? I’m certainly not.
Now, don’t get me wrong, I am actually a fan of Beatles. What I don’t really get is the whole hubbub generated by Apple which makes Beatles availability on iTunes sound like the best thing since sliced bread. It is not like Beatles fans don’t have their albums for a long time already, in every imaginable format and ripped from CD quite a while ago…It’s not like you can’t find it in every store. We get that Steve Jobs is a huge Beatles fan, but still…Just take a look at Apple’s home page (captured here for posterity).
Or, looking at the whole event in a whole different light, maybe the strategy of shouting louder than everybody else actually does work for Apple and it will convince us to buy all the albums yet again, this time in iTunes flavor, just to get rid of the noise! Read “The tunnel under the world” by Frederik Pohl, a very interesting SciFi short story about the miracles of advertising (free via Project Gutenberg) and you’ll see what I am talking about! Then rush and buy a Feckle Freezer while they are still around 🙂