While it is certainly not the first Microsoft attempt to a marriage with TV networks, it might not fail as spectacularly as their previous attempts to enter the market, and that because nowadays TV watchers are far more open to the Internet TV and second, because XBOX 360 is already in millions of living rooms already, and used daily.
According to a Reuters article, Microsoft is currently in talks with major TV networks to bring subscription TV channels to their XBOX platform, something that Google can’t do with its Google TV device being blocked by most of the networks.
While the deal won’t probably come earlier than 12 months, it is reported that the discussions were productive. There are several ways the service could arrive, either with Microsoft becoming a virtual cable operator, authenticate the existing cable subscribers so they can get the content via XBOX 360 or having “a la carte” packages paid for individually.
Such channels might benefit of a degree of interactivity no other set top box currently has or hope to achieve any time soon, especially with the wildly popular Kinect offering a gesture enhanced user interface. Such channels might command (and get) a premium price if properly executed.